Rachel Burklund Designs

Trend: “Doghouse” marketing… jewelry as a get out of jail free card

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We all have been in the doghouse, and of course we would rather be in a fun house, so we do whatever it takes to make things right again. Or, as some boutiques and jewelers are suggesting, you can try another approach, such as purchasing jewelry as a way to solve your problem. When I first heard this I thought it was a brilliant way to market and increase revenue… BUT this is not how I  would go about selling my product.

However, I do have some suggestions for other ways of marketing, such as the “just because” gift. The “just because” gift is perfect because it means you are totally in love with your partner, in fact so in love that you wanted to show your affection “just because”.

And some ideas for your surprise “just because” gift! I promise I won’t take credit for your idea!!

1. Pearl Crystal Earrings

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2. Oasis Earrings

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3. Oval Draped Chain Earrings-Blk

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