Rachel Burklund Designs

Archive for July, 2010

Inspiration: Siesta Key… jewelry that resembles a carefree lifestyle

Thursday, July 15th, 2010

screen-shot-2010-07-14-at-55016-pm

I had a recent trip to Siesta Key, partly work and partly fun… But seriously, time stood still, I felt like the beach mentality was fully embraced in Florida. I love a slower pace of life where things just flow. This feeling and lifestyle is exactly what is inspiring my collection for Spring 2011. Think Bridget Bardot playing guitar in Buzios Brazil. Envision gray moonstone, more blue/ green chalcedony and violet purple haze opaque chalcedony; I am going through a chalcedony moment so it is my current “LOVE”. Enjoy the lovely photo and stay tuned for more inspiring moments and posts.

screen-shot-2010-07-14-at-55752-pm

Trend: “Doghouse” marketing… jewelry as a get out of jail free card

Wednesday, July 14th, 2010

screen-shot-2010-07-14-at-52956-pm

We all have been in the doghouse, and of course we would rather be in a fun house, so we do whatever it takes to make things right again. Or, as some boutiques and jewelers are suggesting, you can try another approach, such as purchasing jewelry as a way to solve your problem. When I first heard this I thought it was a brilliant way to market and increase revenue… BUT this is not how I  would go about selling my product.

However, I do have some suggestions for other ways of marketing, such as the “just because” gift. The “just because” gift is perfect because it means you are totally in love with your partner, in fact so in love that you wanted to show your affection “just because”.

And some ideas for your surprise “just because” gift! I promise I won’t take credit for your idea!!

1. Pearl Crystal Earrings

pearl-crystal-earrings

2. Oasis Earrings

oasis-earrings

3. Oval Draped Chain Earrings-Blk

oval-draped-chain-earrings-blk